Benefits of Cloud CRM
One main benefit of CRM software delivered in the cloud is scalability. A cloud-based system is designed to be flexible with expanding capacity so a business can scale up (or down) their CRM depending on current business needs. Typically costs of the CRM, which is often based on the number of users and storage requirements also scales up and down as you requirements change. In most cases scaling up is as simple as contacting your cloud CRM vendor and requesting changes to your implementation.
Cloud CRM is often a good choice for small businesses who lack the in-house IT expertise to deploy, manage and upgrade an on-premises CRM application. With Cloud CRM the vendor is responsible for managing the software, providing updates across the system and taking care of technical glitches, bugs and other issues as they arise.
Other benefits of CRM in the cloud include integration with commonly used office applications and email systems, integration with social data (social CRM) and automatic data backups.
CRM in the Cloud: What you need to know
The art of selling has fundamentally changed. No longer are there
simple buyer and seller relationships. We live in a world in which
consumers are increasingly in control of how products are designed,
marketed and sold. And they are fully aware of the power they wield.
If you have just a handful of customers, providing personalized service
is a snap. But for those with a larger customer base, things aren’t as
easy. Today’s customer relationship management solutions (CRM)
aim to help these companies mimic that personalized attention on
a larger scale by providing customer insight and helping companies
understand their customers as individuals, not just market segments.